Diversinet Formally Names Dr. Hon Pak as CEO

Secure mHealth leader Diversinet Corp. announced today that Dr. Hon Pak has been formally named CEO after holding that position on an interim basis. He also has joined the company’s Board of Directors.

A healthcare IT innovator, Dr. Pak previously served as the first physician CIO of the U.S. Army Medical Department and president of the American Telemedicine Association, among many distinguished roles.

Below you will find his views on the need for care coordination and the new direction he sees for Diversinet in that area.

Visionary Healthcare IT Executive Discusses Company’s Mobile Solution for Care Coordination

TORONTO, Feb. 14, 2012Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF), a leader in secure mobile health, announced today that its Board of Directors has formally appointed Dr. Hon Pak as the company’s Chief Executive Officer.

Dr. Pak, who had been serving as the interim CEO since December 2011, was also appointed to the company’s Board of Directors. Prior to his role as interim CEO, he was a member of Diversinet’s executive advisory board since September 2011.

“Having Dr. Pak join Diversinet as the full-time CEO is a game changer for the company,” said Alan Portela, a Diversinet director and CEO of Airstrip Technologies. “Hon’s credibility, experience and leadership in steering the IT transformation of the U.S. Army Medical Department along with his new focused vision will make Diversinet a more significant player in mobile health.”

After a distinguished 28-year career with the U.S. Army, Pak, now 48, brings to Diversinet accomplishments including appointments as the first physician Chief Information Officer of the U.S. Army Medical Department as well as the Army’s first Chief Medical Information Officer. In addition, he has held prestigious positions outside the Army, such as president and board member of the American Telemedicine Association. He is a distinguished graduate of the United States Military Academy, and he holds a medical degree from the Uniformed Services University of Health Sciences. He is also a fellow of the American Board of Dermatology.

Pak commented, “Healthcare is becoming unsustainable, and changes are now in place that will impact the landscape of how healthcare will be delivered.” Pak cited shifting market forces, such as the rising costs of healthcare that are prompting the overall industry to re-evaluate its current models. New models, such as the patient-centered medical home and accountable care, represent new ways to bring about a more patient-centered and systems-based approach that improves the value of healthcare with a focus on wellness and prevention. Pak believes that fundamental to this shift is a focus on patient engagement and care coordination. He stated, “Providers can no longer provide episodic care, but they are now responsible for leading a team responsible for coordinating and managing all of a patient’s care.”

Pak accepted the permanent CEO role with Diversinet because of its proven core secure mobile platform and his conviction that mobile devices will be critical to healthcare. “In the past 60 days as interim CEO, I have had the time to validate our technology and assess the market potential for Diversinet,” said Pak. “Our technology is much more than mobile security. The core technology has the components to support and enable care coordination through mobility, and we are now developing a marketing and technology strategy to become a dominant player to mobilize care coordination.”

Diversinet intends to launch a new strategic direction leveraging its patented, award-winning MobiSecure® technology. Components include a Care Coordination Engine, providing configure once-deploy many capability for clients that need a HIPAA-compliant tracking/case management tool to empower consumers/patients and providers/staff. Diversinet also has a MobiSecure Security SDK for clients (with existing mobile applications or platforms) that need to manage PHI and security.

Pak simply believes that Diversinet “Powers Care Coordination Through Mobility.”

Under the terms of the employment agreement, Dr. Pak has been issued stock options to purchase up to 1,400,000 common shares of Diversinet Corp. exercisable at U.S.$0.30 per common share for a five-year term. The exercise of these options is subject to approval of an increase in the number of shares reserved under the stock option plan by shareholders at the next meeting of shareholders. Assuming such approval, there would be 8,984,362 common shares reserved for issuance in respect of available stock options under the plan.

About Diversinet

Diversinet Corp. (TSX Venture: DIV, OTCBB: DVNTF) provides patented and proven secure products that enable healthcare organizations to rapidly deploy HIPAA-compliant mobile healthcare (mHealth) applications to power care coordination. Learn more about Diversinet at www.diversinet.com.