BettrLife Selected for Coveted Partnership with Aetna on CarePass Platform

DES MOINES, IA (December 4, 2012)Health &Wellness Technology company, BettrLife, announced today that their mobile application will be featured on Aetna’s CarePass platform for consumer-facing mHealth integration. With more than 12 years of development code behind their robust application, BettrLife is an ideal fit for the CarePass platform, fulfilling Aetna’s need for consumer-focus, direct connectivity and engagement through an integrated suite of decision support tools. The CarePass platform leverages innovative, third-party, market-leading health solutions, provided to all consumers and Aetna members.

“BettrLife looks forward to a long-standing partnership with Aetna,” says BettrLife CEO, Don Schoen. “We fully expect to discuss this and other opportunities while exhibiting at Booth #617 during the mHealth Summit this week.”

“Aetna CarePass is partnering with best in class mobile apps and developers to help consumers tackle their health and wellness challenges,” said Martha Wofford, Aetna Vice President and Head of CarePass. “We’re pleased that BettrLife is joining us in creating a better connected, more convenient consumer health experience.”

Schoen and his development team are seasoned veterans in emerging technologies within the healthcare arena. His former company MediNotes Corporation was selected for Inc 500 status, Red Herring 100, and the Healthcare Informatics 100, as well as being awarded Technology Company of the Year by the Technology Association of Iowa.

As the healthcare landscape continues to change, the collaboration between BettrLife and Aetna’s CarePass will be of significant importance to engage consumers in innovative ways, providing tools for behavioral modification, and, ultimately, lifestyle change.

About BettrLife

BettrLife is a health/wellness technology firm committed to aiding the efforts of organizations to empower consumer lifestyle change. The web platform and mobile application engage users through an integrated suite of decision support tools. Learn more about BettrLife at and through social media, Twitter: @BettrLife, Facebook: /aBettrLife, LinkedIn, Pinterest: /BettrLife, and Google +: @BettrLife.