Techcrunch recently did an interview with Adam Bosworth who is likely best known as one of the creators of Google Health (yes, Google Health is gone now). The video interview has some interesting tidbits about Google Health and why Adam Bosworth thinks it failed. I think it’s interesting to see what else is happening in the health IT investment market. Adam Bosworth makes some interesting points about ways to add gaming to healthcare.
In this case, Keas, a Healthy Lifestyle Game company has raised another $6.5 million from Atlas Venture and Ignition Partners bringing the total investment to $16.5 million. That’s a HUGE bet on healthcare IT. Although, I guess you could classify this as a gaming investment as opposed to a mobile health investment.
The interesting thing is that the Techcrunch article highlights the corporate use case for this type of mobile platform. I wonder if the majority of the projections are more of the corporate health revenue model or more of the consumer health. Either way, I’ll be interested to know what $16.5 million of investment can do in this area. The problem is that at that funding level they can’t just build a cool app. They have to do a lot more than that to be successful and exit in a reasonable matter. This will be fun to watch.