Google Health Creator Raises $6.5 Million for Healthy Lifestyle Game, Keas

Techcrunch recently did an interview with Adam Bosworth who is likely best known as one of the creators of Google Health (yes, Google Health is gone now). The video interview has some interesting tidbits about Google Health and why Adam Bosworth thinks it failed. I think it’s interesting to see what else is happening in the health IT investment market. Adam Bosworth makes some interesting points about ways to add gaming to healthcare.

In this case, Keas, a Healthy Lifestyle Game company has raised another $6.5 million from Atlas Venture and Ignition Partners bringing the total investment to $16.5 million. That’s a HUGE bet on healthcare IT. Although, I guess you could classify this as a gaming investment as opposed to a mobile health investment.

The interesting thing is that the Techcrunch article highlights the corporate use case for this type of mobile platform. I wonder if the majority of the projections are more of the corporate health revenue model or more of the consumer health. Either way, I’ll be interested to know what $16.5 million of investment can do in this area. The problem is that at that funding level they can’t just build a cool app. They have to do a lot more than that to be successful and exit in a reasonable matter. This will be fun to watch.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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