I meant to post about this a few weeks ago, but I was intrigued by a conference called Digital Pharma East in Philadelphia. I first noticed it, because Aaron Blackledge from Care Practice was one of the people listed to speak at it. Turns out they already have the next Digital Pharma West and Digital Pharma East on the schedule for 2012.
I’ve been traveling far too much to conferences, but at MGMA this past week I heard someone mention how much they learned from their experience attending Digital Pharma West. It’s like a whole other world out there.
The other thing that interested me about these Digital Pharma conferences is that a few of my advertisers are sponsors of the event. There’s little doubt from my experience that Pharma is trying to find its way into EMR & EHR software and other healthcare IT platforms. Although, I don’t think Pharma really knows how to do it right. I’m sure they’ll get there though. They have too much money not to make it happen.
I’ll be keeping an eye on it. I might have to get Aaron Blackledge to do a write up of his experience at the event.