EXTENSION, INC. Named a 2011 Tech Innovator by UBM Channel’s CRN

FORT WAYNE, Ind., October 6, 2011 — (BUSINESS WIRE) —EXTENSION, INC ., a fast-growing developer of enterprise healthcare clinical alerting software, announced today that it has received a 2011 Tech Innovator award from CRN in the Software-Enterprise Management category. CRN’s 9th annual Tech Innovator listing celebrates vendors that have introduced new products or solutions to drive advances in the technology channel. Companies on this exclusive list recently implemented innovative methods to bridge the gap between current problems and solutions facing channel executives today.

EXTENSION – whose solutions are sold solely through a reseller channel  – aggregates data from a number of technological systems and presents critical patient data to the relevant clinician or staff member on his or her preferred communication device including Cisco and Polycom VOIP phones and smartphones to name a few. With its advanced capability to integrate with multiple systems EXTENSION Value Added Resellers have the ability to sell and support a broad range of technologies including HIS and EHR systems, medical devices, RFID technologies, telephony systems, and more. According to Bill Sterling, Vice President of Channel and Business Development for EXTENSION, INC. “Our partners get excited about EXTENSION because we make it possible for them to sell complete, end-to-end solutions and they become true systems integration experts for their healthcare customers.”

As stated by Todd Plesko, Chief Executive Officer of EXTENSION, INC. “EXTENSION allows our valued partners to change the conversation from IT and telecom to clinical workflow. We facilitate our partner’s ability to get out of their comfort zone and sell into healthcare where solution decisions are actually made – in the clinical departments by nurse and physician leadership. EXTENSION makes changing the conversation for our partners, even those with limited clinical understanding, easy to do and profitable.”

“In today’s challenging business environment, it’s more important than ever to discover, nurture and reward new ideas,” said Kelley Damore, Vice President, Editorial Director for UBM Channel. “This year’s Tech Innovator Awards recognizes technology companies that have used original methods or technologies to deliver cutting-edge products and partner support. We congratulate this year’s winners on their success, and applaud them for breaking away from traditional thinking to create completely new and unique channel opportunities.”

CRN’s 2011 Tech Innovators were nominated by their individual companies, with final selections made by the editors of CRN and the CRN Test Center. More than 250 nominations were reviewed. The Tech Innovator awards were presented on October 5th at the 2011 NexTI Conference at the Doral Resort in Miami, FL.

Awards were presented in the following 18 categories:

·         Cloud

·         Digital Signage

·         Display-Projection

·         Handhelds

·         Managed Services

·         Networking-Enterprise

·         Networking VoIP

·         Networking-Wireless

·         Portables

·         Workstations

·         Printing and Imaging

·         Security

·         Servers

·         Software-Enterprise Mngt

·         Software Productivity

·         Storage

·         Virtualization

·         Editor’s Choice

Expanded coverage of the 2011 Tech Innovators will be featured in the December issue of CRN Magazine and online at www.crn.com. 

About EXTENSION, INC. (www.OpenTheRedBox.com)
EXTENSION® offers software
solutions  that facilitate instant communication between patients and clinicians. Our solutions enhance common communication devices used as clinical workflow tools by aggregating data from various HIS/IT systems and delivering time-critical alerts to devices. The results are better patient care, increased satisfaction, and greater return on IT investments. For more information, visit: www.OpenTheRedBox.com.

About UBM Channel (www.ubmchannel.com)
Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services
. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a
UBM company. To learn more about UBM Channel, visit us at www.ubmchannel.com.

UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information
they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com