Pledges its Support for National PHR Initiatives at ONC / HHS Consumer Health IT Summit

WASHINGTON D.C. – September 12, 2011 – At a Consumer Health IT Summit conducted today in Washington D.C. by the Office of the National Coordinator for Health Information Technology in the U.S. Department of Health & Human Services (HHS), reinforced its position as one of the leading personal health record (PHR) providers in the U.S., demonstrating its support for several national initiatives focused on consumer access to health information.
At the event, Jeff Donnell, president of, announced the company will pilot a new PHR Model Privacy Notice developed by HHS. Donnell also pledged company support of a new ONC / HHS consumer health IT program — “Putting the I in Health IT” – with the launch of a new product enhancement called cc:Me. Donnell also provided an update on the company’s activities relating to a $1.25 million ONC Challenge Grant given to the organization and Indiana Health Information Technology, Inc. (IHIT).
PHR Privacy Notice
NoMoreClipboard voiced its support of HHS’ PHR Model Privacy Notice designed to communicate data sharing and security policies to consumers, volunteering to pilot this new tool.  Similar to the FDA’s nutrition facts label, the new privacy notice will empower consumers to compare PHR products and make informed choices about using a PHR to store and manage their health information. The PHR Model Privacy Notice was developed based on consumer testing to address the issues consumers care most about, using language they understand.

“We believe the Model Privacy Notice will make privacy and security practices transparent, easing consumer concerns about selecting and using a personal health record,” said Donnell.

“We intend to post our PHR Privacy Notice as soon as the HHS Web tool goes live later this week.  We look forward to working with ONC on this important effort.”

Challenge Grant Update
Working with Indiana Health Information Technology, Inc. (IHIT), the state’s healthcare IT entity, is managing a $1.25 million ONC Challenge Grant project designed to help consumers access their HIE data. NoMoreClipboard is working with the five established HIEs in Indiana to develop policies and solutions designed to support patient identification and authentication, data liquidity and secure messaging. More than a dozen pilot sites including physician practices, health systems, safety net clinics and employer clinics are participating, providing personal health records to their patients. Pilot site use cases and patient populations are diverse, and include urban and rural settings across the state. In every case, personal health records will be populated with HIE data.
“Indiana is an established leader in health information exchange and healthcare IT adoption, and this grant project will secure our state’s position as an innovator in patient engagement,” said Donnell. “With the support of our HIEs and an active provider community, we are developing a scalable model for consumer access to medical data that can be replicated around the country.”
Putting the “I” in Health IT
Pledging its support of this new ONC consumer education initiative that will help empower individuals to be more engaged in their health through the use of health IT, launched and demonstrated cc:Me, a simple and secure medical record mail service that helps physicians and patients share health information in a standard electronic format.  cc:Me is designed to make it easy for doctors and hospitals  to send electronic documents to a patient cc:Me address – a URL or secure email that enables the patient to receive medical data using Direct Project protocols.
“One of the barriers to widespread consumer adoption of portable personal health records has been the difficulty of populating a PHR with existing clinical data,” said Donnell at the event. “cc:Me simplifies the exchange of health information in an industry-standard format that is interoperable with any certified electronic health record system used by physicians and hospitals, with no need for integration.  We are excited to launch this product enhancement in support of the ONC’s Putting the I in Health IT program.”
For more information about today’s press event and the PHR initiatives discussed, visit and / or
About is an online, patient-controlled personal health record management system designed to consolidate medical information in one convenient and secure location for easy retrieval and updates. NoMoreClipboard enables consumers to share personal or family member medical information with medical professionals electronically or on provider-specific medical forms; reducing the need to complete repetitive medical paperwork. was established to develop innovative web-based solutions for consumers seeking to establish an online personal health record (PHR). The leadership team leverages its extensive clinical health care and technology experience to create and continually enhance a PHR system that is consumer-friendly, interactive, secure and interoperable with physician practice approaches to capturing patient information.