Healthcare IT Recruiters Using Video to Attract Candidates

It’s no secret that the demand for Healthcare IT professionals far exceeds the current supply, and this imbalance is not likely to be righted any time soon.  Finding experienced candidates is a real challenge for recruiters, and finding experienced certified candidates?  Even better than finding a stray tater tot in the bottom of your Sonic bag (if you can imagine anything better)!  Not only are experienced, certified candidates tough to find, but when you throw in the fact that every Healthcare IT recruiter out there is vying for their attention, the result is a very tough and fiercely competitive market.

So knowing that every Healthcare IT Tom, Dick, and Harriet recruiter is after the exact same candidates, savvy search consultants are beginning to reach out in a unique (but still professional) way to attract the best of the best, by leveraging recruitment videos. Even though our industry is technology driven, candidates still choose a recruiter based on a personal connection, and thus recruitment videos are an excellent way to introduce potential candidates to recruiters, jumping a step ahead of the competition.

But recruiters – a word to the wise:  Before you grab your flipcam and start shooting, remember that a poorly-produced video will backfire, as candidates will come away with the impression that your firm lacks the resources to present itself professionally.  Invest the resources to produce a well-crafted message, and you will shortly ask yourself why you waited so long!  And if you’re wondering who out there sets the bar when it comes to recruitment videos?  In my opinion it’s Beacon Partners.  The team at Beacon has long understood the power of video and has used it effectively in their marketing efforts for quite some time.  Take a look at this Meditech Consultants recruitment video from Beacon – inviting, informative, engaging – very well done:

In your opinion, who else is effectively using video in their recruitment efforts?  Share in the comments!

About the author


Gwen Darling

Gwen Darling is a Search Executive specializing in Healthcare IT, the Founder of Healthcare IT Central (the leading online Career Center for Healthcare IT job seekers and employers), and the Former Editor/Founder of Healthcare IT Today. Gwen also is a featured blogger for Healthcare Informatics magazine.

1 Comment

  • Gwen:

    We’ve been using video for a couple of years and it’s been a great productivity tool on both sides of the table. We use and have been very pleased overall. We can have up to 6 frames/people on the screen at once, share documents – and record the interview if needed. I highly recommend video for anyone doing retained search – what a great tool! Just my two cents worth!!!

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