Who will be the “Amazon” of the Mobile Health Market?

There is a great interview on FierceMobileHealthcare.com about the future of mobile healthcare that really impressed me and got me thinking about the future of mHealth.  Robert McCray of the Wireless-Life Sciences Alliance was interviewed following their 6th Annual Convergence Summit in San Diego, and he shared some really interesting thoughts.  The full interview can be found at the link above but these were the main points I found intriguing.

[That] reinforces a strong trend throughout our community, through this sector, that the customer for healthcare is looking for solutions, not just products. Solutions mean you have to pair your IT–your device–with a service.

This statement could easily have been overlooked, but I think it really gets at the heart of why mHealth is going to be so huge.  My parents, and their parents wanted to go to the doctor and see him face to face so that they could get that human interaction.  My generation, on the other hand, is all about getting it done as fast as possible, and wherever is convenient to them at the moment.  They couldn’t care less if they actually see the doctor as long as the problem is taken away.
This doesn’t even just apply to health problems.  My generation grew up with technology and they hunger and thirst for new gadgets like never before.  If something can be automated they buy it in a heartbeat, sometimes whether they need it or not.  As they start to get older and face more health issues they are going to look to technology first to take care of it, because that is where they look for everything else.

Is wireless health, at the end of the day, going to be dominant in the market because of disruption or because the existing institutions embrace it? I think maybe a slight majority of people would say it will occur through disruption.

I think this is the key that is holding mHealth back at this point.  Much of the medical field is still run by older doctors who have not grown up with technology and may not be willing to embrace it.  Not that they are completely against it, but that they don’t realize the powerful potential that it holds.  As more of these legacy leaders leave the industry and are replaced by others who are anxious to see what technology can do I think we will see a huge boom in technological advances.  Much the same way that Amazon and EBAY changed the way we shop for products, which takes us to the last point he made.

I think in five or six years, we’re going to know who they are. And I think those companies probably exist today–at least in somebody’s garage. Even in 2000-01, both [Amazon and eBay], by revenue, were still microscopic compared to a Walmart or a Target, but they were clearly where the momentum was. They changed the rules for traditional retailers and put pressure on them.

To me, useful innovation is innovation that starts with a problem and then assembles the knowledge to solve it. That’s useful innovation.

I’m going to make a prediction that in about two years, there’s going to be a rush of venture capital into this sector because investors are going to realize that it’s about time that somebody’s going to make a lot of money.

If any of you happens to know who the “mHealth Amazon” is please let me know so that I can invest heavily in them.  If you look back over time, whenever there has been a major advance in technology there have always been just a small handful of companies who truly led the way and left everyone else playing catchup.
I found it incredibly interesting that he picked two years as when he feels like the sector is really going to take off.  I have had numerous discussions with my brother, who is the creator of this blog and numerous others associated with healthcare IT, about the exact same topic and he has repeatedly given me that same two year time frame for the market really exploding.  It will be interesting to see just how fast, and how big, it will grow.

About the author

David Lynn

David Lynn

4 Comments

  • The bottom line is that 99% of current mHealth apps have little to no value as all the data is siloed on the phone and the apps are not paired to a PHR, EHR or personal health platform such as HealthVault, or Dossia.

    HealthSaaS is a pioneer in leading change as we have released a mobile chronic condition management app (Glucose Tracker +) that you can pair to our DiabetesPHA offering which can then pass data to Microsoft HealthVault and EHRs.

    Our solution is powered by the HealthSaaS Connected Outcomes Framework which is a data pairing/aggregation service for mHealth applications, web apps, medical devices and EHRs.

    Integrating this data into the flow of the clinical practice as an asset can help facilitate comprehensive, coordinated healthcare. This can also enable smarter decisions while minimizing unproductive data entry work.

    One of the biggest industry challenges is not technical but is the need for insurers to implement a reimbursement program to compensate physicians for providing real time, cloud based interactive patient care.

    Hopefully the “Amazon Moment” comes sooner than we all think.

    Frank Ille
    CEO
    HealthSaaS, Inc.
    http://www.healthsaas.net

    HealthSaaS overview
    http://www.healthsaas.net/Aboutus/CompanyOverview.aspx

  • Frank-

    I could not agree more. The vast majority of mobile apps are useless without connection to a larger network. There is some value in an app that provides information to the user, but the real power of mobile health is how it can be intertwined, instantaneously, across the world. It is all well and good to provide information and tracking to a person, but when you can allow doctors to access the information then it becomes truly valuable as they can aid patients before a real problem exists.

    Having personally seen diabetes affect the lives of numerous members of my family, I can understand how valuable a glucose tracker would be. It was hard enough for my retired grandparents to monitor their diabetes. I can only imagine how difficult it would be for someone with a job and family to take care of.

  • David, well put!!! Understand the comment was in reference to the promotion of a product and my comment is also a promotion of my product m.mycrisisrecords.com.
    We kept it simple, clean, affortable, easy-to-use, multi-functional, remote and interoperable anywhere anytime. At the end of the day, the provider needs access to vital medical data at point of care. We took it abit further and get it to the provider BEFORE point of care during a personal medical emergency or disaster event! This will save lives and avoid unnecessary cost and adverse occurrances. For those without a smart phone, we have a solution for them, the QR code MyCrisis Card…

  • Gerald-

    That sounds like an amazing product that could do amazing things when it comes to improving emergency care in particular, but all healthcare in the long run. Adequate interoperability will be the biggest key to your success I would think.

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