MONTREAL–According to a recent survey of U.S. physicians, 61% intend to own an iPhone by the end of 2011. This is up from 39% at the beginning of the year and compares with the iPhone’s 24.7% adoption among general U.S. smartphone users.“HCPs have signalled a clear preference for their smartphones”
Aptilon Corporation, (TSX-V: APZ), a leader in online access to and interaction with HCPs on behalf of pharmaceutical sales and marketing programs, used its ReachNet Physician Access Channel to recruit HCP participation in a survey on mobile technology and convenience options for HCPs. ReachNet provides access to over 450,000 HCPs through multiple channels, including the Internet, email and through mobile and tablet devices. Between February 7 and February 16, 2011, 341 HCPs from throughout the U.S. participated in the survey.
The research found that by the end of 2011, 84% of U.S. physicians will be using a smartphone; corresponding with Manhattan Research’s forecast of 82% smartphone adoption during this same time period. Segmenting smartphone users by major platform, the Aptilon survey data revealed that 61% of healthcare professionals (HCPs) will be using an iPhone, 16% a regular cell phone, 9% Google’s Android platform and 9% RIM’s BlackBerry platform.
“HCPs have signalled a clear preference for their smartphones,” remarks Mark Benthin, Aptilon COO, “Professionals are taking advantage of the latest advancements to connect with information, tools and live resources when, where and how it suits them.”
Aptilon provides HCP access across multiple channels, including multiple different smartphone and tablet devices. As a result, the Aptilon Mobile platform enables access to and consumption of sales and marketing activities across various different mobile devices.
It is no surprise to anyone that iPhones continue to dominate the smartphone market. Especially with the addition of Verizon as a wireless provider, more people than ever are carrying iPhones. Doctors appear to be right there with everyone else in their love of Apple’s smartphone leader. It is to be expected that they would go with iPhones as they tend to have the most apps, as well as the fact that the public tends to use them which should make it easier to interface with patients.
