I think it was quite evident that there was one mobile device that was by far the most popular mobile device at the healthcare IT conference, HIMSS 2011. The funny thing is that despite being the most popular device, the vendor of this device was no where to be found among the 1000+ HIMSS exhibitors. Yes, that’s right. There were 1000 exhibitors at HIMSS and the most popular mobile health device vendor was no where to be found.
Of course, if you haven’t guessed already, the most popular mobile device at HIMSS 11 was definitely the iPad.
It seemed like about every other booth had an iPad giveaway. Every EMR vendor at HIMSS had some sort of iPad strategy and many made announcements at HIMSS about their new iPad EMR. Sadly, I didn’t walk away with an iPad myself, unless some nice vendor contacts me in the next couple days saying that I won their drawing. Then, I’d jump for joy.
I find it pretty amazing that the iPad was marketed so well at HIMSS at a cost of $0. Yes, I saw the Fujitsu iPad like offering (although really a tablet with the iPad form factor and related similarities). I also saw the yet to be released Blackberry playbook. Yet, there was no booth for Apple. There were no Apple sales or marketing people at HIMSS. There was no big Apple party at HIMSS. Yet, there’s no doubt that the iPad came off a big winner at HIMSS.