The title of the e-mail alone conveys a message that someone did not do their homework. Job seekers need to spend the time to understand their audience before pressing the send button on an e-mail to ask someone to help them find a job. I mean, c’mon “Dear Recruiter” – are you kidding me? Be a little more creative than that! Direct snail-mail has a higher open rate!
I recently attended our SRA Fall seminar in Atlanta where we always have good outside speakers that provide a wealth of content to search practitioners including social media, candidate sourcing and yes… the use of e-mail. I was surprised in some ways by the content one of the speakers covered on hand – and then it all started to make sense. He spoke about the use of e-mail and how humans make a split second decision to read or not read an e-mail based solely on the subject line. We’re talking a split second here people. The same goes for letters sent to recruiters in my humble opinion. Do your research before using a shotgun approach of sending an e-mail blast to hundreds of people you don’t know. I’m only guessing the rate of return for half baked e-mail efforts is less than desired.
In the search business (like many businesses) time is money – and (I’m not trying to be rude here) but…I for one – don’t have the time to sort thru and answer every single e-mail I receive. The timeline from when I go to sleep at night until I log on to my laptop the next morning – somewhere between 25-50 new messages are in my Inbox (before my first cup of coffee). If I answered each and every message I would absolutely NEVER get anything done. NEVER!
Dear Recruiter does not work for me just like Dear Job Hunter probably gets less airplay from someone looking for their next opportunity. So… the next time you are tempted to send out an e-mail blast with a Dear Mr Recruiter title – don’t. In all likelihood very few people (if any) will be reading your message. Instead, do your research and pick up the phone and call someone and leave a message who you believe can help you. They may not be able to return your call right away but you can be assured by reaching out to them by phone you will have a much better chance of communicating with someone then by sending your (less than personal) Dear Recruiter e-mail.
I’m just sayin’.