Video: The future, pharma-style

OK, you’ve got me — this video is TOO slick.  It makes your average YouTube video look like it was drawn in crayon by a five-year-old.  Of course, it was created by Novartis, and the pharmas are the kings of slick media production.

I’m sharing this with you not because it says anything novel, though it does bring together some very compelling statistics on the impact of preventable health conditions.

No, I’m passing it along because  marketers and strategists out there might find its (comparatively) soft-sell approach to the value of pharma R&D to be rather interesting.  With social media demanding a new approach to reaching audiences — a voice that suggests and guides, rather than pitches — expect to see pharmas do a lot more indirect selling.

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About the author

Anne Zieger

Anne Zieger

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.

   

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