Videos: How NOT to run a hospital

Here’s a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you’re about to see.)

In the first spot, “Baby Factory,” unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants “Ice chips…ice chips…,” and hands a cup out to each mom without making eye contact.)

Another spot kicks off with a factory whistle. A resigned doctor (in a hard hat) says “Another day, another diagnosis!”  Seated men are slid from place to place, their needs shouted out across the factory floor — until, of course, the scene changes to warmth and comfort — and you see how Fauquier Health operates:

These are certainly a kick. Wonder if they’re making an impact on  patient perceptions of  Fauquier?

About the author

Anne Zieger

Anne Zieger

Anne Zieger is a healthcare journalist who has written about the industry for 30 years. Her work has appeared in all of the leading healthcare industry publications, and she's served as editor in chief of several healthcare B2B sites.


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