Here’s a fun take on the day-to-day routine of providing hospital care — and how it can get just a bit impersonal and dehumanizing. (Though not, one assumes, at Warrenton, VA-based Fauquier Hospital, which created the ads you’re about to see.)
In the first spot, “Baby Factory,” unfortunate moms-to-be are rolled through an industrial assembly line, each given the same perfunctory treatment. (One nurse chants “Ice chips…ice chips…,” and hands a cup out to each mom without making eye contact.)
Another spot kicks off with a factory whistle. A resigned doctor (in a hard hat) says “Another day, another diagnosis!” Seated men are slid from place to place, their needs shouted out across the factory floor — until, of course, the scene changes to warmth and comfort — and you see how Fauquier Health operates:
These are certainly a kick. Wonder if they’re making an impact on patient perceptions of Fauquier?