The official DOL press release goes something like this (actually exactly like this):
US Department of Labor announces career videos challenge
Public invited to submit job videos for chance to win $1,000
WASHINGTON — The U.S. Department of Labor today announced the kickoff of the first phase of the Career Videos for America’s Job Seekers Challenge, which invites members of the public to produce and submit one to three minute videos focusing on the daily activities of one of 15 high-wage and in-demand occupations. The video challenge is intended to result in greater visibility for selected occupations and increased numbers of workers seeking training and placement in these areas. The creators of the top video in each category will win a $1,000 cash prize.
“People need to know what a job looks like and what the work entails before they make the decision to switch careers or enter training that leads to a good job in a new occupation,” said Secretary of Labor Hilda L. Solis. “We want to see what you, America’s workers, are doing day in and day out. Your videos will help others who are seeking to enter the workforce or make mid-career changes.”
The competition will occur in four phases. During Phase One (May 10 to June 18), members of the public, employer associations, businesses and labor organizations can submit their occupational videos for one of the 15 selected occupations. To review the list of occupations and rules for the video challenge, visit the career videos website at http://www.dol.gov/dol/videochallenge.htm.
During Phase Two (June 21 to July 9), the Labor Department will screen, review and identify the top three career videos in each occupation and post these selected videos online for public review.
During Phase Three (July 12 to Aug. 6), the public will be able to recommend and comment on the top career video in each occupational category.
During Phase Four (Aug. 9 to 19), the Labor Department will share the top career videos with the workforce development community and job seekers by posting an announcement of the top ranking videos on key web sites such as http://www.dol.gov and http://careeronestop.org. The results also will be shared with national and intergovernmental organizations such as the National Association of State Workforce Agencies and the National Association of Workforce Boards.
Okay, so what does this have to do with any of you? Well. . . take a look at the 15 in-demand occupations that are on the list (paying very close attention to #10)!
15 occupations included in the Challenge:
1. Biofuels Processing Technicians;
4. Computer Support Specialists;
5. Energy Auditors;
6. Heating, Air Conditioning, and Refrigeration Mechanics and Installers/
Testing Adjusting and Balancing (TAB) Technicians;
7. Licensed Practical and Licensed Vocational Nurse;
8. Medical Assistants;
9. Medical and Clinical Lab Technicians including Cytotechnologists;
10. Medical Records and Health Information Technicians including Medical
Billers and Coders;
11. Pipe Fitters and Steamfitters;
12. Radiological Technologists and Technicians;
13. Solar Thermal Installers and Technicians;
14. Weatherization Installers and Technicians; and
15. Wind Turbine Service Technicians.
Here’s the deal. #10 states “including Medical Billing and Coders,” but doesn’t say “only including” or “restricted to” Medical Billing and Coders. Wouldn’t this be a great opportunity to show the world (at least the U.S.) what the heck it is that everyone’s talking about but no one outside our industry really understands – the world of Healthcare IT?! Important note: Not that Medical Billing and Coders are not part of Healthcare IT – of course they are, and a very critical part.
But what I envision is for some really creative Healthcare IT person to grab their flip cam and shoot a montage of the different roles under the heading “Medical Records and Health Information Technicians” (in under 3 minutes), upload it to YouTube, and become an overnight geek (compliment) sensation! Or you could concentrate on one specific job description within the category – either way, how could it lose? Oh, and you’d win $1000, which would throw a sweet little party for the Pediatric Ward, right? (or you, we won’t tell).
So, what are you waiting for? Grab your camera, your Healthcare IT friends, and have some fun with it! The deadline for submission is June 18th – the rest of the details are here.
Disclaimer: I am in no way associated with this contest, nor do I know if my “brilliant” approach will win any prizes – I just think it’s cool and fun and a great opportunity to educate. If you do submit an entry, post the link in the comments so we’ll know who to vote for, but remember, we’ll all think you’re a winner no matter what!