Extormity EHR Does It Again

One of the most entertaining things I’ve seen in the EMR industry in a while (the Meaningful Use rap gives it a run for the money) is the Extormity EHR website. Here’s a couple excerpts from their latest email alert:

“With all the hubbub about SaaS model EMRs, we elected to continue our track record of unexpected innovation and launch a SaSS, or Software as Scented Server, architecture,” stated Extormity CEO Brantley Whittington. “This is more than just a bolted on aromatherapy device, as our SaSS offering is fully integrated with the EHR utilizing a modified HL7 interface.”

According to Whittington, the Extormity SaSS platform will cost $43,900. “As luck would have it, the cost for this is just under the $44,000 available in stimulus funding for physicians who demonstrate meaningful use. Of course, aroma cartridges will be sold separately, and practices will be charged a ‘per whiff’ fee each time a smell is emitted.”

Got to love Extormity. The good news is that they’re “SEEDIE Certified” for all those looking for a certified EHR. They might want to work on their company tagline, “Extormity. Expensive, Exasperating, Exhausting.” lol

If that wasn’t entertaining enough, go and check out some other Extormity EHR news. Although, I will say that Extormity really could use a blog on their site. Would really help them better communicate their message.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.


  • I’d seen this website a while back (can’t remember what link I followed), but it’s still entertaining. I was disapointed (though not shocked) that they aren’t really on Twitter as advertised. I agree: getting them to blog and Tweet would be a great source of chuckles information illuminating their redundant revolutionary techniques that we could all seek to lampoon emulate. Shouldn’t they be at HIMSS next year?

  • Michelle,
    Yes, I agree about Twitter too. They actually were at HIMSS, but it was part of a secret society with a special handshake and all.

    I’m thinking about acquiring them and then we could increase their presence online.

  • A full-time entrepreneur for barely a week and already contemplating your first acquisition? I can already see the sequel to your EHR-selection book in the works, maybe something on the lines of Just Buy This. 😉
    Today seems to have been the day for humorous posts (http://www.ehrbloggers.com/2010/04/cmo-challenges-greek-philosopher.html) wanted to challenge). In the spirit of sharing, here’s a health (if not IT) related bit of humor (http://bit.ly/9CMGFN).

  • Michelle,
    Seems like about the right time for an acquisition, no? I’m just not sure I could afford this amazing company. Would be nice to say I owned an EMR vendor though. I wonder if that would affect my impartiality. lol

    Thanks for sharing the other posts. Very good stuff.

  • Maybe I am naive, maybe just plain dumb I am not sure, but I really try to look at things from “street Level”.
    How does a “free” EMR supply good support to its users?
    Does customer service work for free?
    How does a “free” Business model work for anybody?
    Also how long can we expect it to be “free”?

    We are aware that all the certifications are expensive, it might be a better business model to just give me a couple hundred grand.

    Am I the only one out here that recognizes all these marketing gimmicks? even the best EMRs are no good without setting up redundant procedures you can control to insure the important data you intend to house in them is protected. Its not an option, it is a responsibility!

    Media Spiders USA.LLC in essence “gives” you the software. We spent a significant amount of money developing it but more importantly, a significant amount of money setting our procedures to record keeping best practices.
    We arrived at our pricing by having real world experience in this sector of business during our relationship with Stericycle.

    Maybe it’s just me, but I would have a hard time trusting a guy who not only downplays the man who invented the LEVER when people were still communicating with carved rocks but also is delusional enough to challenge a dead guy to a trivia contest.

  • Bill,
    You could make the argument that they can offer a free EMR and unlimited support since they’ve created an EMR that’s so user friendly that they don’t need much to support their end users. It’s just so intuitive that people rarely have to call.

    Beyond that, there are still times when people call. The free EMR business model (at least many of them) are built around a number of layers of revenue. One of which is advertising in the EMR itself. Definitely controversial, but can be done tastefully if done right. The other is selling add on services. For example, assist in the collections process for those users. Another is selling data to third parties. Of course, all the PHI will have been stripped away. I’m sure there’s a dozen more opportunities.

    Plus, it’s worth mentioning that there’s also a paid version for those that don’t want to have the ads.

    You can see my post link just above this comment, but obviously I think it’s hilarious that he’s tongue and cheek about the LEVER and challenging him to a trivia contest. Of course, humor is a very subjective topic.

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