Many people don’t even realize that this website is a blog. The fact is that blogs have become so powerful that you can create an entire website powered by blog software and no one would know the difference. As you can imagine I’m a huge fan of blogs. What readers of this blog don’t realize is that beyond this blog I actually have 3 other major blogs and probably a dozen other minor ones.
Blogs have so many benefits that I won’t even begin to list them. However, I still find it amazing that I haven’t spent a penny on marketing this blog (although I did just do my first advertising trade) and yet I’m getting about 5,000 pageviews a day. On some of my other blogs with larger niches I reached over 47,000 pageviews in one day with $0 spent on marketing. It still astounds me how much traffic a well done blog can create.
As such, I’m always a fan of EMR companies that do a good job with their EMR company blog. Let me give you two examples of EMR company blogs that I think do a pretty good job on their EMR company blogs:
Straight Talk – A blog by Evan Steele the CEO of SRSsoft, a hybrid EMR company
XLEMR – An EMR company blog
Now these examples are far from perfect. I could quickly create a long laundry list of changes that wouldn’t be hard to implement that would improve their blogs substantially. They’re missing even more opportunities. However, what I like about these two blogs is some of the content they’ve created and the fact that they’re engaged in the discussion of EMR. A well done blog can not only market your EMR software, but can also be an amazing way to engage with your customers both future and current.
I’m sure there are a lot of other EMR company blogs. If you know of one, please let me know about it in the comments. I’d love to see some of the other EMR companies that are out there in the blogosphere.