I previously posted a summary of the Walmart EHR package with eCW and Dell. Then, I followed it up with a doctor’s persctive on Walmart EHR. At the end, I promised to follow up with a post on the Walmart EHR deal from Walmart, eCW and Dell’s perspective.
I think this was a great move by eCW, Dell and Walmart. Honestly, what do they lose by trying this out?
Let’s not go overboard here. I don’t see this offering completely changing the landscape of EHR. Walmart has done that in a lot of areas, but EHR is not going to be one of them.
However, Walmart could be a good lead generator for eCW and Dell. Dell certainly has reached a point where they have a strong brand established and scale is their friend. They want to distribute their product through as many low cost channels as possible. If this is successful, Dell tablets (a new offering for Dell – second generation just came out for those keeping track) will be in a lot more doctors’ offices. If it fails, then Dell still will have gotten some PR in front of doctors saying that Dell offers tablets for doctors. Don’t believe this is happening? Do a quick search on google news and see all the stories about Walmart EHR. This blog post is another example of the free PR Dell is getting from this deal.
eCW isn’t quite the brand that Dell has become, but they do have a substantial install base. Scale really is their friend. The more EHR software they can sale, the better for them as a company. EHR sales is a numbers game and the more doctors they have viewing their product the more doctors they’ll have buying it. Plus, if someone is thinking about EHR at Walmart, then that’s a high quality lead. The leads won’t be as high quality as say advertising on EMR and HIPAA (excuse the plug), but a lead’s a lead.
Walmart really seems to have nothing to lose in this. I guess they’re giving up floor space for the product. I wonder what this will look like at Sam’s Club. If anyone sees it, take a picture and send it to me so I can post it. I’m not sure Walmart’s internal projections, but they threw out the number of 200k health care providers are members of Sam’s Club. I’m a member of Sam’s Club as well, but I can’t remember the last time I was there. My wife usually takes care of it. I’m pretty sure many of these doctors are the same as me.
I do think this is a really interesting news item for Walmart. Walmart has been doing a ton of things in regards to health care lately and so offering an EHR didn’t suprise me that much. We have Walmart Clinics. Free or cheap Walmart drugs. Now we have a Walmart EHR. Once they offer the Walmart PHR to compete with Google Health and Microsoft HealthVault, then we can really start to wonder if Walmart just has so much money they don’t know what to do with it.