Investment in EMR and EHR Advertising

The other day I was discussing the EMR and EHR advertising market with a friend who’s an EMR vendor. This EMR vendor observed that a look at the various medical magazines shows a complete lack of EMR vendors advertising in them. He said, that previously the magazines were chock full of advertisements for EMR and EHR companies. However, now those same magazines don’t have the same advertising.

I think the obvious conclusion is that the current economic downturn is responsible for this lost of EMR and EHR advertising. My hunch is that EMR companies also found that the magazines weren’t effective advertisements too. The funny part is that it has never been a better time for advertisements on my site. I have a number of EMR and HIPAA sponsors and the ads that Google displays on my site have been paying better than they’ve ever paid before.

It seems like now is a ripe time for EMR and EHR companies to begin advertising their product online where they have measurable statistics on the effectiveness of their advertising dollars.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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