Health Information and the New iPhone

A few days ago I got the following email to my EMR and HIPAA email address. Ignore the part where the company is trying to sell their service and think about 1. Should patients be diagnosing themselves and 2. should EMR companies provide an EMR interface on the iPhone.

This Friday, July 11, the new Apple iPhone 3G becomes available to the public. The new $199 iPhone 3G will make mobile applications even more accessible to consumers and professionals. Healthcare is one of the most popular topics among consumers, and the iPhone 3G enables consumers to access many new healthcare applications including the free A.D.A.M. Symptom Navigator. According to Harris Interactive, nearly 117 million Americans have searched for health information online. Eighty-five percent of those have searched one or more times per month.

The free Symptom Navigator for the iPhone 3G helps consumers match medical symptoms with relevant assessments and appropriate treatments. Symptom Navigator empowers consumers to make the best use of the healthcare system and understand when self-care or a doctor visit is appropriate. To access the Symptom Navigator on the iPhone 3G, visit http://iphone.adam.com[Don’t try to go there in a regular browser]. The tool offers possible causes of the symptom and medical condition, how to self treat, when it is an emergency, when you should call a doctor, and how to prevent it in the future.

Here’s my take on the two questions I posed above:

1. Should patients be diagnosing themselves?
The application described above is a very interesting idea. It’s also true that patients are trying to self diagnose whether we like it or not. I know that when something happens to myself or my kids, I always check what’s online. However, I don’t always trust what’s online. I just take it for what it’s worth and then use that to help me communicate in a more effective way with my doctor.

This iPhone application takes patient diagnosis of problems to the next level. I’m not sure I trust an iPhone to diagnose me. As a consumer, would I really benefit from the information it offers? There’s just something really comforting about calling and talking to someone and hearing someone’s voice tell you that your child is going to be fine and not to worry about it or instructions to take them to the doctor as soon as possible to resolve whatever issue they have. I don’t think I’ll get that same satisfaction out of an iPhone health application. Most likely what I’d see happening is people would check that application and then call the nurse just the same. Something every nurse and doctor in the country loves. Patients trying to diagnose themselves.

I also wonder what’s going to happen when the iPhone application misdiagnoses a person and tells them to stay home when they should be rushed to the hospital. Can you imagine the liability this company will have if someone dies because their iPhone told them not to worry about it? Makes me wonder how this company got investment. Now, I’m sick of liability ruining innovation, but you just have to wonder when we’re talking about life and death.

I should also mention that I’m a nerd by profession. If I, being a nerd, don’t think I’d use a service like this I wonder how many less computer literate people will be interested in this application.

2. Should EMR companies provide an EMR interface on the iPhone?
The first person I ever saw with an iPhone was actually a doctor I know. I wonder if he’s ever tried to access his EMR using his iPhone. The above email made me wonder how useful would it be to have an iPhone interface for doctors to access their EMR.

Of course, there’s no arguing the portability of the iPhone and the latest iPhone’s 3G technology means that it should have the bandwidth necessary to accomplish such a task. However, the iPhone is much like Dragon Naturally Speaking (DNS). DNS can pretty much work with any EMR. However, there are deep integrations that can be done with DNS that take DNS from a pure data entry application into something much more powerful. The iPhone can pretty much work with any web based EMR that works with the safari web browser. However, without an EMR interface designed for the iPhone, a doctor won’t benefit from all of the cool user interface and touch screen features the iPhone offers. Does this mean that EMR companies should build a special iPhone interface for doctors?

This is an important question for almost every EMR company. Even client server based EMR products need to ask themselves if they should build a special web based interface for the iPhone. Just because your a client server based EMR doesn’t mean that you can’t build another interface using web based technology. The question is should you?

The answer to the question becomes rather clear when you think about what advantages a doctor receives by being able to access their EMR on an iPhone. Most doctors have NEVER accessed their EMR on their phone. Those doctors I know that have accessed their EMR on their phone fall into one of the following two camps:
1. Tired of scrolling
The first category of EMR users said that accessing their EMR on a phone was painstaking because the scrolling was a constant annoyance. I think we’re all getting spoiled with big 19″ monitors. I know I’ve connected to some of my servers using a phone and scrolling was the biggest problem for me. So much so that I never tried it again. A number of companies are working on roll up screens, but until that happens scrolling seems apart of an internet phone experience. Certainly some could argue that with the iPhone you have an easier method of scrolling. This is certainly true, but it still only slightly diminishes the pains of scrolling in my book.
2. Just meds and allergies
This group seems sensible. What if an EMR vendor offered a small subset of the EMR that was available on the iPhone (or any cellular phone for that matter). Knowing someone’s medications and allergies would be nice to have available on your phone when your visiting a hospital. Why not be able to browse your EMR’s schedule of appointments on your iPhone. Many people probably do that now, but I’m not talking about synching your phone with your calendar. I’m talking about a true real time view of your appointments for that day. Would certainly be a nice way to prevent the doctor getting upset with someone from the front desk because his calendar wasn’t up to date with what was stored in the EMR.

It’s easy to see the advantages of offering a subset of your EMR information on the phone. There’s a lot of things that are useful that won’t ever happen. Unfortunately, I think this is one of those features. At least for now, I don’t know many doctors who are asking for phone integration as part of the EMR RFP process. EMR vendors are in the business of selling EMR software. If their users aren’t demanding it, then I don’t see many EMR vendors providing it.

No, I won’t be surprised if some EMR vendor comes out with an iPhone interface. Some EMR companies could do it rather quickly because of the way their EMR is designed and they might as well enjoy a little bit of PR benefit from having an iPhone application. I’ll be excited to see what that company provides, but don’t count on many EMR vendors to follow suit. It just wouldn’t be smart business for most.

One final thought. The iPhone has been a real internet darling that has garnered lots of good press. It’s what Steve Jobs is great at doing and the iPhone is no exception. The problem is that the last time I checked, the iPhone was less than 2% of all the phones sold in the US. The incredible user interface of the iPhone can’t be argued. The problem is that software companies very rarely want to develop software for 2% of the market. Until iPhone establishes user interface standards that other companies adopt, don’t expect EMR companies to start developing software for the iPhone.

About the author

John Lynn

John Lynn

John Lynn is the Founder of the HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

7 Comments

  • There are several points to be made regarding this issue. First, while the iPhone is a step forward, you will see a number of competitive phones with the same web capability over the next 6 months. In general, cell phones will become smart phones with better web browsers. So let’s not focus just on the iPhone.

    This brings me to the second issue. “Should patients diagnose themselves?” is the wrong question. Of course, they should not — but this does not stop those thousands who are doing so through online health resources like webmd.com, mayoclinic.org, patientslike me.com, or bewell.com . The cell phone is just another gadget in the current consumer revolution that – in some instances – is helping with data input and data access. Cell phones that carry a patient’s health summary are a reality today. Forecasts are that by the end of the year, as many as 10 million people may send, in a safe and secure way, their insurance information and some of their allergies and medication data to the clinic before they arrive for an encounter. And sometimes they do not recall everything that was said during the encounter so they may use their cell phone browser to find out more about the medication they were just prescribed, potentially even if this medication will cause problems with an existing medication (such as iguard.com). The point is that patients may do this anyway at home at their computer. But the option of accessing such information while one is on the way to pharmacy or at any place outside the home adds great value. But cell phones also offer preferred communication between patients and physicians. Think of providers (automatically) calling patients to remind them to take their medications or to schedule follow-up appointments. There is a wide range of applications that will improve the quality of care and enhance patient-provider communication – all carried out on cell phones. For example, in San Diego, Ambulance services save over $2 million a year by using PDAs – in this case Palm Treos – to collect and send patient data to the ER. (See http://www.medrecinst.com/e-newsletters/july%2015,%202008.html#pda) Many other current projects abound. Medical Records Institute has formed a Center for Cell Phone Applications in Healthcare because there are so many new and in-development applications, some already being used today, and we want to encourage their development and adoption.

    In regard to the question “Should EMR companies provide EMR interface to the iPhone?” is again the wrong question. The reality is that EMR companies should provide interfaces to the universal platforms that are today available for most cell phones including the iPhone. They allow importing and exporting data to and from most cell phones. There are tremendous benefits to cell phone use in a number of healthcare applications. Some are being used today in disease management and other fields. In addition, the cell phone with a standardized data set (the CCR – the Continuity of Care Record) is today’s solution for interoperability. Patients are tired of going to a medical center and having to provide their personal data several times as departments like the lab, radiology, etc. have still silo departmental information systems. Patients would rather send demographic information once by a phone call then spelling out the same data again and again to a number of hospital employees. And this is just the tip of the iceberg.

    Patients, physicians, even payers will benefit greatly from cell phones in healthcare. This is the new frontier with applications and benefits that one could not even think of several years ago. (Medical Records Institute will have a full program on cell phone applications in healthcare with many speakers demonstrating their developments at the 2009 TEPR+ Conference to be held February 1-5, in Palm Springs.)

  • Interesting to see your thoughts, take a look at my website… I am running an entire mobile pediatrics practice off an iphone, accessing my patient data through safari… it is lonely being the only and perhaps first doc to practice this way… but I have essentially eliminated the need for an office in ambulatory pediatrics… seeking vc funding to roll out a significant pilot in the bay area… warm regards, natalie hodge md founder personal pediatrics…ps i am looking at the free practice fusion product now, and if it is worth a crap, I may export all my data out of my 5 g a year software product into theirs… my patients are all early adopters and could care less, as long as I keep coming to their house when their kids are sick… I do not think they will up and leave the practice when I notify them of the change…

  • Natalie,
    It sounds like you have a great idea going. I’m thoroughly impressed with the idea and I think you might be on to something that could be very very profitable.

    I don’t however think that any VCs will fund this idea. I just don’t think that’s it’s scalable. How many doctors and patients would want to go with this model? I’m not sure many doctors would risk it. I’m not sure you can keep the costs low enough for patients to be able to do it as well.

    Of course, all of this told, I’d love to have you as my doctor and come to my house. I hate having to go to the doctor’s office.

    Figuring out all the travel and scheduling will be an interesting challenge as well.

    Please keep in touch and let us know how it progresses.

  • I think that the iphone and other technologies are going to be mainstream.

    We use MDbug.com, online free EMR.

    They have a feature similar to your PMI, MDVIP, or other concierge services. What is good about MDbug is that it is customizable, so you don’t have to charge the full 1500, you can charge much less for less services. For example, if you want to charge just for emails, just blogs, education materials…

    I think it’s a good intermediate for people that would like to use a concierge service- fully or partially with all the bells and whistles of iphone and other technology.
    Rakesh Patel

  • What most are overlooking is the iphone security flaws in activesync and email. These devices are not secure and are being used in hospital environments passing patient information and just waiting for a HIPAA violation. Apple seems to disregard the lack of security in their devices, and has not commented on addressing the issues. Is the medical industry in denial as well ?

  • Not much has changed since you posted this article. It’s 2 years later and security and smartphones still have problems protecting your information.
    Now that phones are out pacing computers watch for more identities being hijacked.
    My Dr uses Blackberry btw.

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